A practical framework distilled from the conversation:
- Understand — Ask questions before presenting an answer.
- Identify the real problem — Find the outcome, frustration, risk, or desire underneath the request.
- Create value — Connect your product, skill, or idea to that actual problem.
- Keep it simple — Explain only what helps the person understand and decide.
- Invite concerns — Treat objections as information, not attacks.
- Ask — Clearly state the next step you want.
- Repeat — Use the learning in the next conversation.